Creativity & Consistency: Driving Growth for the Worlds Largest Beer Brands - Marcel Marcondes
The 2025 State of Brand Presented by Red Antler
The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.
assets.ctfassets.netUntil recently, though, that same appetite for bold, operational problem-solving wasn’t matched in their communications. This changed in 2019, when they partnered with creative agency GUT to bring the same rigour to creative bravery that they’d applied to operational bravery. Together, they built a proprietary Bravery ScaleTM - a framework to... See more
Ideas We Love: Persistant Bravery
At Coinbase, we distilled our positioning into the phrase, "Trusted, safe, and easy to use." This message became a guiding principle for our marketing, content creation, media outreach, and even our approach to attracting top talent. In order to reach new people with this message and fast, we knew we needed to kinda meme it into existence. And so... See more