Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
was willing to speak on the record for this story, preferring to let the work speak for itself—and to preserve the company’s fastidiously cultivated mythology. As a result, this is a story different from any other you’ve ever read about Apple. It is an oral history of Apple’s design, a decoding of the signature as told by the people who helped
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