Creative and Strategic Leadership in Design Orgs—Super-Senior ICs and the Shadow Strategy Team (3rd in a series on Emerging Shape of Design Orgs), Peter Merholz
Peter Merholzpetermerholz.comSaved by Adam Zeiner
Creative and Strategic Leadership in Design Orgs—Super-Senior ICs and the Shadow Strategy Team (3rd in a series on Emerging Shape of Design Orgs), Peter Merholz
Saved by Adam Zeiner
Design organizations are increasingly expected to contribute to product strategy, but these structures support little more than product delivery. If the team is asked to develop a vision for the future product experience 2-3 years out, how do they get it done?