In a world where Gen Z’s & Millennials are increasingly being priced out of conventional equity vehicles like real estate – tokenized assets are a very compelling alternative.

For example, user-investors of FileCoin (an on-chain Dropbox alternative) who purchased $FIL tokens in 2019 have since seen their equity increase by about 25X. Filecoin uses their token to incentivize “miners” that provide their own devices as part of the storage cloud.

To connect the dots, the “iPhone 1.0” of the Web3 ecosystem was Bitcoin, first conceptualized in 2008 as a decentralized, alternative banking system – and then rolled out via the first blockchain in 2009.

A prime example is Fortnite, whose massive 350M+ player base represents nearly the same in-game population as the United States… 85% of whom purchase in-game upgrades, skins, and other downloadable content to the tune of $3.7 Billion /yr in sales.

-Play to Earn

Eg. Everyone who bought X from your competitor can unlock Y benefit from you.

Which means that if you outfit your character with, say, “Nike sneakers” in a game, it would be easy for Nike to build a Web3 connector on Nike.com that would automatically pre-populate your cart with a pre-paid order for the physical version of those same sneakers, shipped to your door.

We are in for one hell of a ride as the incumbent giants – with all of their money, influence & political power – aim their crosshairs at a nascent frontier comprised of pirates & pioneers, and battle to control it, water it down, or outright ban it.

The enlightenment process usually goes something like this: