We’ve established that millions of gamers are very willing to invest substantial time & resources into modifying, improving & supporting virtual worlds they care about – even if there’s no monetary return on that investment.

-Revenue Sharing & Royalties (ie Steem)

What if we apply the same profiling capabilities described above towards a different objective: recruitment. And what if instead of looking at purchase behaviors, we look at specific tokens / NFTs issued by educational platforms, academies, talent pools, workplaces, freelance networks and so on?

When you create any app or experience native on a blockchain like Ethereum, it’s designed to instantaneously interface with a user’s wallet – which is just a “key” to their assets already stored on-chain.

A prime example is Fortnite, whose massive 350M+ player base represents nearly the same in-game population as the United States… 85% of whom purchase in-game upgrades, skins, and other downloadable content to the tune of $3.7 Billion /yr in sales.

-Play to Earn

What this means is that as a developer / publisher in Web3, you’ll be able to build “if/then” processes based on virtually anything that your users have ever purchased, sold or done on the blockchain.

Namely, some of its key properties include an ecosystem where, by default, whatever you create is instantly inter-operable with anything else on-chain, and where there’s a permanent public record of ownership of things like tokens, contracts, policies and a range of other assets.

“Show me the incentive and I’ll show you the outcome”.