Part 2: creating the new frontier – Chris Rempel's Blog

Tokenization can be used to drive phenomenal growth & engagement by automatically incentivizing users of a Dapp or Platform:

For consumers, this provides a level of optional anonymity that simply isn’t possible using a conventional credit card. You’re just spending digital cash in a P2P setting.

What’s lost amidst the shock & awe headlines, though, is that NFT’s are likely to be the most formative business model catalyst in the entire crypto space. This is because they provide a way to prove ownership to unique digital assets, and prevent counterfeits.

Now, what happens when you give millions of passionate gamers like this an opportunity to become actual digital homesteaders in a gaming world? A world where they can not only own scarce assets like virtual real estate, tradeable in-game loot, etc… but they’re also shareholders and beneficiaries in the success of the entire digital world itself?

While a tad oversimplified, Charlie Munger’s famous one-liner is sort of like the Occam’s Razor of human behavior – especially at scale. People are generally far more driven by self-interest than by any other factor.

Expanding again on NFTs, one of the most interesting concepts emerging lately is around the Creator Economy – particularly in looking at novel ways that artists, musicians, authors and so on are now able to supplant industry middlemen and pre-program their works to generate royalties perpetually.

What this means is that as a developer / publisher in Web3, you’ll be able to build “if/then” processes based on virtually anything that your users have ever purchased, sold or done on the blockchain.

This is because, so far, your email list has been the only decentralized marketing asset you can truly own and “take with you”; you can’t be de-platformed or cancelled from your own list. (Something that even the leader of the free world has recently discovered).

This is insanely powerful for building targeted incentives into your marketing strategy.

The enlightenment process usually goes something like this: