
Saved by Chris Muth
Creating products that stick (and how to do it)
Saved by Chris Muth
you build your product or service, take a two-track approach. Optimize the product experience for the first fifteen seconds as a compartmentalized project. Then, for the customers that actually come through the door, build a meaningful experience and a relationship that lasts a lifetime. In other words, make decisions with the short-term as well as
... See moreIn all of these cases, the primary challenge with building a large consumer company is not “how will you make money,” but “how do you get to be a long-standing durable network and define a new set of behaviors or verbs?” Once you can do that, it’s very likely you will be able to monetize at significant scale.
The easiest, most straightforward way to create a great product or service is to make something you want to use.
As product trios explore the best path to their desired outcome, they need to make key decisions along the way. It’s easy to get lost. When you bounce from tactic to tactic, it’s easy to forget what you’…
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