Creating products that stick (and how to do it)

Well, first you start with the community. You find an underserved niche that you feel you understand them and speak to them in a way that resonates.

Then, realize that the holy grail is combining single-player and multi-player. For example, I first heard about Figma from a designer that had switched from Adobe XD. He had built significant trust with Figma as a single-player, recently moved to multi-player and the guy was literally screaming from the top of his lungs on rooftops about how amazin... See more

However, it is usually easier to begin with single-player. Building multiplayer is more complex. You need to have liquidity (ie: friends needs to be online for the ah-ha moment to be most fertile).

The most common question I get about this framework: Do I start single-player or multiplayer?