Creating New Units of Culture
medium.com
Creating New Units of Culture
Cultural, social, and environmental capital rises and falls in value daily. As our values rearrange themselves, so does the business of aspiration.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Also, when context increasingly trumps content in determining value, we need new frameworks for understanding, measuring, and distributing that value. Power gravitates to those who control context. Ultimately, the real battle isn’t about the raw content - it’s about who defines, manipulates, and monetizes the frame .
Kyla Scanlon • Studio Ghibli AI, Classified Leaks, and the Context Shift
"Live Players"
An exploration of cultural power dynamics, the decline of traditional gatekeepers, and the impact of technology on our interconnected world and individual agency.
static1.squarespace.comthe offering to decode culture and derive strategies for clients is increasing in need as well as value. But it’s not just about providing a mere map of culture – it’s collaborating on guardrails, a compass and climate report to navigate culture intelligently.
Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy
Infrastructure might be built by hands but culture is built by tongues. The person who changes the cultural conversation is someone who is able to identify truth and describe it so others can not only understand but participate in the story as a conscious being themselves.
cultural tastes may be shifting towards a new demand for authentic, hand-made digital experiences