Creating in The Era of Creative Confidence

AI isn’t a tool you reach for anymore. It’s the environment you build in. From hiring policies to phone assistants, it’s being embedded into the operating systems of companies, apps, and creative work alike. The question isn’t whether AI will affect your work. It’s whether you’ll shape that shift—or be shaped by it.

“This might be the most important

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As calculators shifted math from rote computation to conceptual exploration, AI nudges creativity towards the uniquely human - the emotional, the ethical, the culturally resonant. It’s not a duel at dawn with paintbrushes or pianos but a partnership, with AI as the trusty sidekick, expanding the canvas of human expression.

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I think we’ll realize that the early text-to-image “prompt-based” era of GenAI undermined creativity while the “controls” era unleashed human creativity in unimaginable ways. the tools evolve, but creative vision, precision, taste, and skills will be more vital than ever before.