Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Helen Blakeamazon.com
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Difference: The one-page method for reimagining your business and reinventing your marketing
amazon.com
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
amazon.com
Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must first trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on reliably
... See moreJosh Kaufman • The Personal MBA: Master the Art of Business
Better Value to Consumers.