Creating a lasting Growth strategy for Web3

The key difference in Web3 era is, though the product still plays a vital role in its success, it doesn't have to come first though. A clear purpose and a stronger community play a major role in its success. A strong community with skin in the game works toward bringing more like-minded users to the community. 

What allows for long-term success in web3 is clear purpose, having an engaged and high-quality community, and matching the right organizational governance to that purpose and community.

The Three Components of Crypto Success: Product/market fit, Community participation, Sufficient decentralization (community ownership)

The need for product/market fit is obvious. Without a product people want, there are no users, no business, and it will be difficult to sustain a community for long. Community participation and decentralized control

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Traditional web2 GTM frameworks are a useful reference, and offer some helpful playbooks — but they are just a few of the many frameworks available for web3 organizations. The key difference to remember is that the goals, growth, and success metrics of web2 and web3 are often not the same. Builders should start with a clear purpose, grow a communit... See more