Creating a Data-Driven Organization: Practical Advice from the Trenches

But big data are big nothings unless you have the tools to process and yield actionable insights for your business.

Corporations must make their own principles clear.

Traditional information management and analytics were primarily about supporting internal decisions.

believe in the ability of data and technology to change the rules of business. I suspect you have the same characteristics.

Here is the fundamental problem: the masses and masses of data that companies accumulate are not organized in a way that enables them to reliably predict which ideas will succeed. Instead the data is along the lines of “this customer looks like that one,” “this product has similar performance attributes as that one,” and “these people behaved the s