Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)

Brand Thinking and Other Noble Pursuits

Rob Walker

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Brand Gap, Revised Edition, The

Marty Neumeier

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What Great Brands Do

Denise Lee Yohn

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumier • 3 highlights

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First Round Capital Positioning Your Startup is Vital — Here’s How to Nail It

Emotion By Design: Creative Leadership Lessons from a Life at Nike

Greg Hoffman

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