Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too
Ross Simmondsamazon.com
Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too
it’s easy to copy an idea, but it’s hard to copy a distribution strategy.
competitors will see what you’ve produced and copy it.
you need to adopt a distribution-focused strategy.
Distribution is the most important yet underrated part of business.
A lot of creators forget all about the importance of finding and reaching their audience. When speaking in an empty theater, there are no ears to listen.
You need to embrace distribution.
What these folks don’t realize is that how and where their work is shared is now more important than just creating it.