If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the... See more

we argue that companies and organiz-ations give their strategies a more resilient foundation by understanding, clarifying, and, thus, shaping their approach to broader societal narratives. The core operation of nar-rative strategy is to identify critical narratives that can serve as a framework for an organ-ization ’ s meaning-making and docking it... See more