Craft and Beauty: The ROI of Marrying Form and Function | Figma Blog

Design to code is about automating beautiful visual designs into clean code that matches the designed look. It takes a collaborative approach between designers and developers to get it right, which ultimately turns days of work into minutes. But how did we get here, and where is it going?

Designer Design is about both aesthetics and usability. In newer markets, function can take precedence over form, but we live in an increasingly “design-aware” world where form cannot be ignored. Also, a product is not just a collection of features, but rather a collection of user flows. You need someone on your team who can deliver an experience t

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At Stripe, we talk about product “shaping,” ... the process of creating a rough solution to a concrete user problem — it fills the space between the broad strategy and the detailed product specification, or the PRD.

Not for making something fast but for making something wonderful. Not to automate your words but to alchemize your mind. And I've seen how these shifts in frame create ripple effects across every decision we make.

This isn’t just philosophical woo woo stuff—it’s practical. Because products are not neutral. They are opinions embedded in pixels – ever... See more