Questions about advertising can seem complicated, but actually they usually break down into a handful of standard ratios such as click-through-rate (CTR), cost-per-click (CPC), and conversion rate. Once you start thinking about the problem in terms of those ratios, getting to an answer is usually pretty easy.

“Why are you leaving your current job?”

Also, writing is thinking. If you go through the details of writing things down, you end up thinking about the corner cases.

Be curious and strive to learn something new every day.

Don’t let your team do unimportant work.

“We wants people with inquisitive minds. People who look at things from multiple perspectives. As a PM, you’ll wear many hats, so how you think is more important than any particular technical skill.”

It will be hard to get promoted launching a product that doesn’t matter.

you need to be able to get into their mindset and be the customer yourself. If you’re a PM for a game, you should really sympathize with and understand gamers.

you have to really like your customers. If developers are your customers, you need to be able to get into their mindset and be the customer yourself. If you’re a PM for a game, you should really sympathize with and understand gamers.