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consistent, not overpowering. Maintain your brand; increase your digital presence through regular conversations, but don’t push, overexpose, or irritate.

Developing, guarding, and consistently cultivating your professional brand is essential for you to advance in your career and achieve sustainable success. A powerful brand allows you to stand out in a congested market, gives you access to previously unavailable opportunities, and encourages the kinds of relationships

It’s a noisy world. To be heard in this world requires steadfast clarity and focus. You’ll get lost in the clamor if your message isn’t clear, consistent, and constant (the three Cs of strong brands, which we’ll talk about later in the book).