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Sentiment analysis allows an organization to assess whether the comments about its brands and products in blogs, tweets, and Facebook pages are positive or negative on balance.
As sentiment analysis is refined, it will become a powerful tool for market research.
Lessons Learned: Continuous monitoring of the competitive landscape with AI tools can provide a significant advantage in rapidly evolving markets. Real-time insights allow for agile decision-making, ensuring that marketing and product development efforts are always one step ahead. Understanding the broader market context through AI not only informs
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