Councils embark on outdoor gym frenzy, but are they worth it?

Our theory was that people don’t exercise consistently because modern life is inherently disruptive and busy. Our mass-market solutions (fitness apps, classes, gyms) require more activation energy and self-discipline than is reasonable.

Community is also a large part of keeping connected fitness machines engaging; all five companies offer Facebook groups for users to discuss their workouts and find people with similar goals or stats to digitally work out with. Live leaderboards, a feature that shows where the user ranks against other people who’ve taken the same class, can also he... See more

follows. People who build their strength using these modern expensive gym machines can lift extremely large weights, show great numbers and develop impressive-looking muscles, but fail to lift a stone;