Corporate Venturing: A Survival Guide

Think of the options as a matrix bounded by control and momentum. Corporations can claim varying degrees of control (the less corporate control, the greater the potential upside) and they can tap into startups at various stages of momentum to adjust market risk (the more momentum, the lower the risk). This scheme yields three strategies: incubation

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Sourcing good deals that will make money is the easy part. Identifying the correct companies that can be relevant to the core business of the corporate is also not the most challenging part. The devil is in the details after making the investment about how you drive that as a partnership, test solutions, implement pilots as part of your overall sol

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