Cord's flagship store in Delhi symbolizes journeys in a wistfully artistic way
Khushboo Jainarchitecturaldigest.in
Cord's flagship store in Delhi symbolizes journeys in a wistfully artistic way
Koln Studio
kolnstudio.com
Bankrupt department stores and downsized mass brands are a cautionary tale of what happens in the absence of any curation. Good news is that, unlike art galleries of old, modern culture welcomes curators of all stripes and presents endless curatorial opportunities for brands.
Ana Andjelic • Creativity Is Dead, Long Live Curation | Highsnobiety
This is space that multi brand retailers like department stores should own. They should have the credibility of the high taste of their merchant team (see Barney’s circa 2005) combined with the best staff dying to find you that perfect black tote.
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
Branch Creative
branchcreative.com
Another is to make them actually look and behave predictively unique. We see this forming online as entrepreneurs like Caroline Corrigan use hashtags not just to promote the store but to decide how it should look so it will be recognizable as something Brooklynites might want to go to.
David A. Banks • The City Authentic: How the Attention Economy Builds Urban America
PARAGONET @paragonet
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