Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

Search through your copy. Look for “I, me, my, we, ours.” Then rephrase, rewrite, and reposition to use the words “you, your, and yours” instead.

the few of us who really can do it, write copy that sells, are so much in demand, you can’t even think about hiring us unless you’re willing to spend an arm and a leg. Even then you’ll still have to wait in line.”

Your content addresses their fears. It speaks to their desires. It uses the words they use. It feels like a conversation with a friend or a trusted advisor.

Commit these ten reasons why people buy to memory. Use as many of them as you can in your copy to “tie down” the prospect.

People don’t want to hear about you. They want to hear about themselves. They want to be the hero of your sales message. Not you. They want to picture themselves getting the results, not you. They want the whole transaction to be about them, not about you.

Your content addresses their fears. It speaks to their desires. It uses the words they use. It feels like a conversation with a friend or a trusted advisor.

Just go back through your copy, look for any time you’ve used the words “I, me, my, we, ours,” and change the perspective. Change the verbiage. Example: “I want to tell you something here.” Changed perspective: “Here’s something you need to know,” or, “There’s something you need to know in this situation.”

Here’s the big thing to remember: nobody will write better copy for your stuff than you.

Here’s a technique I’ve learned to help you make your copy all about them. It’s a shortcut, a hack. Look for these words in your copy: “I, me, my, we, ours.” Why do you want to look for those words? Those words show where you’re talking about yourself. These are the words your prospects don’t care to hear because when you use them you’re usually no

The key here is to tie multiple reasons to why people buy, not just one. Think about it this way: it’s like tying down a tarp in a windstorm. If you tie down one corner of it, it’s going to blow all over the place and not be under control. But, if you tie it in two, three, four, or five locations, suddenly it’s right where you want it. You do this