Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

People don’t want to hear about you. They want to hear about themselves. They want to be the hero of your sales message. Not you. They want to picture themselves getting the results, not you. They want the whole transaction to be about them, not about you.

The secret of a great headline is one that connects emotionally with the person who represents your perfect prospect. A well-written headline targets people emotionally, usually around either a fear or a desire. You headline targets either something they’re scared of or something they really want . . . and it does so on an emotional level.

Here’s the big thing to remember: nobody will write better copy for your stuff than you.

This is the single most valuable secret I ever learned. In my opinion, this is the one that can change your life the fastest. Burn this into your brain. People don’t buy without a reason why.

People will buy because they want to: Make money Save money Save time Avoid effort Escape mental or physical pain Get more comfort Achieve greater cleanliness or hygiene to attain better health Gain praise Feel more loved Increase their popularity or social status

Commit these ten reasons why people buy to memory. Use as many of them as you can in your copy to “tie down” the prospect.

“On the average, five times as many people read the headlines as read the body copy.” David Ogilvy

“On the average, five times as many people read the headlines as read the body copy.” David Ogilvy

The key here is to tie multiple reasons to why people buy, not just one. Think about it this way: it’s like tying down a tarp in a windstorm. If you tie down one corner of it, it’s going to blow all over the place and not be under control. But, if you tie it in two, three, four, or five locations, suddenly it’s right where you want it. You do this