Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

They’ve always had hopes, fears and dreams, and they will continue to have hopes, fears and dreams. They love things. They hate things. They have opinions. The better you understand the people in your niche market, the more money you’ll make and the happier they’re going to be because your can communicate better with them.

Your content addresses their fears. It speaks to their desires. It uses the words they use. It feels like a conversation with a friend or a trusted advisor.

the few of us who really can do it, write copy that sells, are so much in demand, you can’t even think about hiring us unless you’re willing to spend an arm and a leg. Even then you’ll still have to wait in line.”

“On the average, five times as many people read the headlines as read the body copy.” David Ogilvy

People will buy because they want to: Make money Save money Save time Avoid effort Escape mental or physical pain Get more comfort Achieve greater cleanliness or hygiene to attain better health Gain praise Feel more loved Increase their popularity or social status

the few of us who really can do it, write copy that sells, are so much in demand, you can’t even think about hiring us unless you’re willing to spend an arm and a leg. Even then you’ll still have to wait in line.”

The reality is that people love to buy stuff.

Nobody is born knowing the exact words to use for sales copy. But, unlike a fiction writer or even a non-fiction writer, sales copy follows patterns you can learn. You can use and adapt those proven patterns to quickly create copy that sells. It’s the fastest type of writing you can learn and it’s also the most profitable.

From my experience, the best copywriting occurs when people don’t realize it’s copy because it’s interesting to them.