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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick • 7 highlights

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WWHW, Why, What, How-To, What-If

Robert Plank

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The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

Joseph Michelli

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Great Leads: The Six Easiest Ways to Start Any Sales Message

Michael Masterson

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