In the Who Cares Era, the most radical thing you can do is care.

In a moment where machines churn out mediocrity, make something yourself. Make it imperfect. Make it rough. Just make it.

Implicit in the promise of outsourcing and automation and time-saving devices is a freedom to be something other than what we ought to be. The liberation we are offered is a liberation from the very care-driven involvement in the world and in our communities that would render our lives meaningful and satisfying. In other words, the promise of... See more