
conviction

In the book Sapiens, Yuval Noah Harari explains and examines how humans cooperate in extensive systems of shared belief.
Shane Parrish • The Great Mental Models Volume 2: Physics, Chemistry and Biology
The fact of the matter is whether as a human being, business, or brand, conviction born of self-knowldege is the thing that gets us through uncertainty, adversity, and turbulence. It is the root of agency, because it clarifies choices and decisions. Being deliberate and decisive, having real intention and doing things on purpose is impossible witho... See more