Convert!: Designing Web Sites to Increase Traffic and Conversion
Take advantage of conventions Create effective visual hierarchies Break pages up into clearly defined areas Make it obvious what’s clickable Eliminate distractions Format content to support scanning
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
“What do I want Visitors to do on the website?”
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Websites that Convert: The fundamentals of writing compelling website copy
amazon.com