Converge: Transforming Business at the Intersection of Marketing and Technology

For instance, tech teams are typically looking for final concept from creatives before they write code; they often hate refactoring.

On the day of the nuptials, the peak volume that Google Apps Engine processed was 2,000 page requests per second.

quickly. As a result, being fast to market is critical, and the data-driven insight is critical.

“Measuring efficiency of marketing spend, effectiveness of brand campaigns and new websites has become far more standard,” Narayen said.

Cisco Systems, whose routers and switches had powered the Internet boom. Despite its vital importance to the Web, Cisco Systems

We built a content management system that was grounded in what Cisco’s resellers needed and delivered the relevant product information based on sellers’ vertical industries.

Percolate, founded a few years ago by former digital strategist Noah Brier. Using a large amount of data and algorithms tied to a brand’s areas of interest, Percolate’s software helps brands produce content at scale by recommending content worth sharing from millions of sources.

It’s a constant cycle of testing and learning, building and destroying.

Agile works there because these kind of marketing channels are all about testing and learning and iteration.

use the data and technology to confirm your tactics against those goals.