Advertising Incrementality Measurement using Controlled Geo ...
Finally, for your most expensive brand/head keywords, you value success by measuring only conversions, leads, or multichannel offline impact.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Ultimate Heat Map: How to Increase Your Advertising Revenues without Additional Traffic (Dynamic Media Series Book 1)
amazon.com
social ad platform Adaptly,
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Sure, we’re able to run campaigns across platforms like Meta, Google, and LinkedIn. But we can’t cost-effectively test and optimize thousands of ads, audiences, or budget ranges, even with help from traditional software tools.
Paul Roetzer • Marketing Artificial Intelligence
How can you measure and optimize marketing spend?
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
second is an appreciation that when testing the impact of personalisation within revenue attribution, what you’re doing is shifting an average.