Advertising Incrementality Measurement using Controlled Geo ...
updated 2mo ago
updated 2mo ago
sari added
sari added
sari added
programmatic media buying, real-time marketing, data mining, geotargeting, and retargeting
Using the insight of traffic sources, you can then run controlled experiments to measure offline impact. You can focus on improving conversions for your campaigns. And you can identify the top five reasons Visitors to your site fail to complete their tasks.
Now, for the first time ever, you can capture the results of your advertising in practically real time, and adapt your digital campaigns on the fly to maximize return on your digital marketing investment.
there are tools that allow you to run real-time comparison tests to see how differences in your ads affect your click-through rate, and a host of reporting options that let you track your campaign and tweak it to achieve better results.