Advertising Incrementality Measurement using Controlled Geo ...
updated 2mo ago
Advertising Incrementality Measurement using Controlled Geo ...
- Digital ad efficiency = Scale * Likeliness of ad to be clicked * Targeting Accuracy
from Reddit’s missing business model: Embedding commerce in culture by Rohit Kaul
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- The key drivers of the business are: number of ad impressions/clicks and the effective price per impression/click.
from Disrupting Google Search by Tanay Jaipuria
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- No effective central monitoring or controlled comparisons were possible without standard, fixed units of measurement.
from Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed (The Institution for Social and Policy St) by James C. Scott
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programmatic media buying, real-time marketing, data mining, geotargeting, and retargeting
from Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta
Using the insight of traffic sources, you can then run controlled experiments to measure offline impact. You can focus on improving conversions for your campaigns. And you can identify the top five reasons Visitors to your site fail to complete their tasks.
from Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
Now, for the first time ever, you can capture the results of your advertising in practically real time, and adapt your digital campaigns on the fly to maximize return on your digital marketing investment.
from Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1 by Calvin Jones
there are tools that allow you to run real-time comparison tests to see how differences in your ads affect your click-through rate, and a host of reporting options that let you track your campaign and tweak it to achieve better results.
from Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1 by Calvin Jones