Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
amazon.com
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
The purpose of product discovery is to address these critical risks: Will the customer buy this, or choose to use it? (Value risk) Can the user figure out how to use it? (Usability risk) Can we build it? (Feasibility risk) Does this solution work for our business? (Business viability risk)
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Marty Cagan • 2 highlights
amazon.com
