Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Choosing an output as an…

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The success of pre-mortems, however, hinges on one key factor—phrasing the question as if the outcome is certain. In our case, that means we have to consider that the product or service did fail, not that it might fail.

Our goal with continuous discovery is to infuse those daily decisions with as much customer input as possible. If teams are only engaging with customers on a monthly basis, they are making a…

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The fifth mindset encourages you to don your scientific-thinking hat. Many of us may not have scientific training, but, to do discovery well, we need to learn to think like scientists…

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Avoid These Common…

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We aren’t testing one idea at a time. We are testing assumptions from a set of ideas.

focus on synthesizing your work together rather than choosing the “best” drawing to move forward with.

When they felt they had a good understanding of the opportunity space, they took a step back to assess where they were. They looked for overlap between what hosts and guests each needed. They considered what their competition did well and where they saw gaps where they could compete. They started to see how they could leverage their existing streng

You start by prioritizing your business need—creating value for your business is what ensures that your team can serve your customer over time.

Identify the key actors. Who