repeats your message narratively and visually.

I’ve read studies that say employees have to hear a message seven times before they believe executives are serious about it. Until then, they discount it as corporate speak or internal propaganda. Though it’s been a while since I was a line-level employee, I can remember taking most corporate communication from executives with a grain of salt. That

Changing too frequently doesn’t give the message a chance to penetrate or distribute. The value of repetition is that you’re speaking not just so people will hear you but so they’ll repeat your message for you. Studies show the person you’re trying to persuade needs to hear your message three to five times before that can happen. They need to hear