I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time. Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten. This is the stuff brands are built on. https://t.co/l8VlvESSWh

The human brain is incredible at uncovering meaning, but is deficient at long-term memory storage. If we forget what we read, we can’t apply the knowledge to the problem at hand. We don’t need to read a long write-up on Figma’s winning strategy on a Wednesday at 11am when it hits our inbox, but we should be able to reference it if we’re building a ... See more