Content Used to Be King. Here’s What’s Next

What if you could reap the benefits of an in-person gathering—the ability to meet interesting speakers, network with like-minded people, and soak up the knowledge of a curated slate of experts—without the perennial drawbacks: the cold convention centers, the misplaced business cards, and the hassle of travel and parking?

It’s interesting to consider that the rise of on-demand content (and displacement of physical location) hasn’t commoditized instructor-led experiences or the personalities that drive them. If anything, individual personalities have moved front-and-center to the experience, as brands have taken a fundamentally human-centric approach to building cont... See more

The next wave of social systems will likely emphasize breadth and depth differently than the last–and may not look much like social networks at all. With the current networks, the horizontal nature of the platform is the product. Users come for the community. But it may be that with the next, the community is what keeps users long term engaged but ... See more