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Content Used to Be King. Here’s What’s Next
The future of community engagement is connection, not content — it’s people, not posts.
Dave Schools • Content Used to Be King. Here’s What’s Next
If you’ve ever been to a virtual event or webinar, you know many of them can be terrible experiences. They’re one-sided, impersonal, and disengaging.
Dave Schools • Content Used to Be King. Here’s What’s Next
The business event industry is a trillion-dollar game. People are willing to pay a lot to be part of an event. For example, the early-bird ticket for WSJ Tech Live, the Wall Street Journal’s premier technology event, starts at $6,500 a head. The economic impact on the Austin economy from SXSW in 2018 was $350.6 million. Burning Man and Coachella ar... See more
Dave Schools • Content Used to Be King. Here’s What’s Next
Soon, I believe every organization will have its own meetup, summit, or conference, whether it’s online or offline or some combination of both, to connect its community. Expect to see new and improved live online event platforms to support this trend. Expect to see environmentally conscious companies moving more of their events online.