Content Used to Be King. Here’s What’s Next

This much we know: connecting people in a business setting will always be a need, in fact may even be more important in a digitally overloaded world, whether through great editorial in a conference setting or through buyer-and-seller matchmaking in various formats.

Zoom is the Napster of the event industry, the ease with which you can put on good-enough virtual events with a global audience, almost for free, much to the undercutting of the underlying economics of the physical events world. All types of business event — conferences, trade shows, conventions — are in danger of their revenues streams of tickets,... See more

Brands can win if they create events that will bring people together in person. There are many ways to do this.

It’s interesting to consider that the rise of on-demand content (and displacement of physical location) hasn’t commoditized instructor-led experiences or the personalities that drive them. If anything, individual personalities have moved front-and-center to the experience, as brands have taken a fundamentally human-centric approach to building cont... See more

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

“The Stakeholder Economy” will reinvigorate emerging brands and local businesses and be the most disruptive force against internet behemoths and global marketplaces. Brands are now collectively determined by the content generation of the masses as opposed to a creative agency and a nationwide ad buy. The second disruptive force at play is the const... See more