Also, when context increasingly trumps content in determining value, we need new frameworks for understanding, measuring, and distributing that value. Power gravitates to those who control context. Ultimately, the real battle isn’t about the raw content - it’s about who defines, manipulates, and monetizes the frame .

There is too much culture for culture to have manners, method or modulation. Things don’t cohere. They don’t line up in the beautiful diffusion waves running vividly in from the margin. This means it’s much harder to figure what and when culture will reach us. No more taking a position in the diffusion stream, as an innovator, early adopter, or

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