If the goal of streamers once seemed to be prioritizing and supporting great series from a diverse group of interesting creators, that goal seems to have shifted from making better shows to just ... making more of them. As viewers, we’re being flattened by a fire hose of programming — and the experience of watching TV feels like a ritual of... See more

Late 20th century media was a universe of legible, cohesive objects—films, books, shows, albums, people—which audiences largely experienced as complete entities, not necessarily due to anyone’s preference but because this was the most practical way to read them. Today’s media is a tangle of streams, flows, and feeds that mingle promiscuously and... See more

Over the next five years, one of the biggest movements in Media will be the crosswinds from major Creator brands moving to Trad TV and major mainstream studios moving into Creator formats. The merger of streaming and social video will create a market for Vertical TV: Premium entertainment in a social video format.

Everyone is converging on it right... See more