content marketing vs world-building — kening zhu

Worlds are made for living, breathing humans to inhabit.

Content marketing is for (and by) the machines/algorithms.

the content marketing mindset feels, to me, like it serves the capitalist/attention-economy profit system

when you build a world, your world is not begging your visitors to subscribe, download, or buy anything. A world that simply exists — for itself — is a world that needs nothing from you. And a world that needs nothing from you, but has everything to give — has magnetic power. It’s a place you want to spend time in, because it nourishes you.