Communities Scale Faster Than Campaigns

Social-first brands aren’t just posting content. They’re creating a world people want to belong to.

• Use story polls and comments to co-create


• Spotlight customers as creators


• Let your community shape language and content


• Reward engagement with more access—not just discounts

This isn’t “audience growth.” It’s relati... See more

If Second Life was 20 years ago, what’s happening today? Over the last year I’ve started paying more indie creators directly for their work — heavily biased towards podcasts and newsletters/blogs. The other night I was wondering which ones I’d likely still be subscribing to a year or two from now. The “absolutely yes” category was dominated by crea... See more

I’m of the belief that “Come for the Content, Stay for the Community” will be one of the dominating themes for media this decade.