Content Alone Will Kill the Creator Economy

A creator needs a community, and not just any old community, but one that takes advantage of the most important dynamic enabled by the internet: a network effect.

In a community, members build relationships with each other, solve problems and master skills together. They come back as much for each other as they do for the next newsletter, video or course. They may initially come for what the creator produces, but they stay to talk, explore and build things with members who are near them, similar to them and ... See more

Come for the content, stay for the community network effect

When the niche is narrow enough, you need very few people to make this kind of community network effect work.

Choosing between focusing on content alone or building a community too, creators should absolutely choose a community as early as possible and work to develop a network effect.