Contagious: Why Things Catch On
Angles that spread usually check the following boxes:
- Surprising — presents unexpected new information or theories
- True — we actually believe it
- Important — has an impact on our behavior
- Relevant — related to domains we care about
- Cool — we think we’ll look impressive for sharing it
Nathan Baschez • How to Write Essays That Spread
Social Currency
We share things that make us look good
Triggers
Top of mind, tip of tongue
Emotion
When we care, we share
Public
Built to show, built to grow
Practical Value
News you can use
Stories
Information travels under the guise of idle chatter
Jonah Berger • Contagious
