Contagious

Contagious

Contagious

RelatedInsightsHighlights

Contagious: Why Things Catch On

Jonah Berger • 1 highlight

Cover of Contagious: Why Things Catch On

Contagious: How to Build Word of Mouth in the Digital Age

Cover of Contagious: How to Build Word of Mouth in the Digital Age

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Dan Zarrella • 1 highlight

Cover of Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

The Guide to Going Viral

Cover of The Guide to Going Viral

Angles that spread usually check the following boxes:

Surprising — presents unexpected new information or theories

True — we actually believe it

Important — has an impact on our behavior

Relevant — related to domains we care about

Cool — we think we’ll look impressive for sharing it

Nathan Baschez • How to Write Essays That Spread