Consumers believe brands intentionally place ads next to unsafe content, study says
Erica Sweeneymarketingdive.com
Consumers believe brands intentionally place ads next to unsafe content, study says
los consumidores, con el apoyo de sus comunidades, han aprendido a protegerse ante las malas marcas que los buscan como público objetivo.
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
If the brand has not served its purpose, then a negative attitude can be generated, and this can dissuade future purchases, if remembered.
Jenni Romaniuk • Better Brand Health eBook
Zeta Interactive also reported consumer perception being 64% negative, where the month prior it was around 81% positive.[2]
Disgusting Domino's People
Digital marketing and disinformation
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the soft... See more
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the soft... See more