“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more

Zeta Interactive also reported consumer perception being 64% negative, where the month prior it was around 81% positive.[2]

Brands are wasting budget on ‘annoying’ ads that do more harm than good, new YouGov survey finds