Consumers believe brands intentionally place ads next to unsafe content, study says
Erica Sweeneymarketingdive.com
Consumers believe brands intentionally place ads next to unsafe content, study says
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
There are good reasons to believe that online advertising inventory is steadily decreasing in value over time. Two forces drive this erosion of value: structural shifts in what people pay attention to, and a massive global economy of fraud in the programmatic advertising marketplace. These trends are hidden by the murkiness of online advertising,
... See moreTim Hwang • Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
Why Big Companies Make Bad Content
ahrefs.com