Welcome to the social media recession đ.
Today: a recap of my keynote at Snapchatâs annual conference, detailing how brands have made the public internet an unpleasant place to hang out, what problems it causes marketers, and how platforms will evolve to follow their users into hiding.
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âMost of the web has become too inauthentic to trust,â Brereton argued, therefore âwe resort to using Google, and appending the word âredditâ to the end of our queries.â Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.