Consumers believe brands intentionally place ads next to unsafe content, study says
Erica Sweeneymarketingdive.com
Consumers believe brands intentionally place ads next to unsafe content, study says
Welcome to the social media recession đ.
Today: a recap of my keynote at Snapchatâs annual conference, detailing how brands have made the public internet an unpleasant place to hang out, what problems it causes marketers, and how platforms will evolve to follow their users into... See more
eugbrandstratinstagram.comâThere has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,â said Charlie Crowe, chairman of the media and marketing publisher C Squared. âThe difference in the online world is that itâs all done by an algorithm. The human element is taken out... See more
Olivia Solon ⢠Google's bad week: YouTube loses millions as advertising row reaches US
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Erica Sweeneymarketingdive.com