Consumer Subscriptions

The shift away from traditional subscriptions will quicken pace, driven by the proliferation of on-demand solutions across all areas of modern life. Categories like content consumption (Netflix, Spotify), Travel (Uber, Lime), and food delivery (Deliveroo, DoorDash) are creating an atmosphere on everything on our terms, at all times. These category-... See more

The entire world is clearly going subscription-crazy. Which begs the question: which other consumer products could benefit from Mass SaaS?

Whether it’s SaaS as the preferred delivery method for software products, monthly subscriptions for music / video streaming, newspapers, newsletters, podcasts, or physical products, subscriptions are infiltrating nearly every business model.

maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)

The concept of subscriptions isn’t new, but thanks to the internet, any mundane purchase can seemingly be reinvented as a subscription service, from socks to baby food.

Of course there’s general subscription fatigue and the fact that “Netflix now exists in the hyper-competitive world it created,” as Variety’s Owen Gleiberman wrote. There’s inflation and the trend of people pulling back on their subscriptions, leading some to call it, The Great Unsubscribe.