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Consumer Subscription Trends

Vertical Agnostic Operational Excellence — The Thoma Bravo / Vista of Consumer SaaS
Brett Bivens • The Consumer Subscription Roll-Up Opportunity
The entire world is clearly going subscription-crazy. Which begs the question: which other consumer products could benefit from Mass SaaS?
Zal Bilimoria • Mass SaaS: Thinking about SaaS on the Consumer Side | Andreessen Horowitz
You'll need a business model that aligns you with not only consumers who can already afford gym memberships, digital subscriptions, and Whole Foods trips but with the mass market of consumers that have never been given the tools and frameworks to meaningfully incorporate wellness into their lives.
Venture Desktop • Building Lambda School for Personal Wellness
