Consumer Subscription Trends

The shift away from traditional subscriptions will quicken pace, driven by the proliferation of on-demand solutions across all areas of modern life. Categories like content consumption (Netflix, Spotify), Travel (Uber, Lime), and food delivery (Deliveroo, DoorDash) are creating an atmosphere on everything on our terms, at all times. These category-... See more

Silicon Valley accelerates its investment in products and services for individual creators. Platforms explore new ways to let creators monetize their audiences directly, while taking a cut for themselves. Still, a gulf begins to appear between those who pay for content and those who do not. Subscription fatigue will turn out to be real. And perhaps... See more

Whether it’s SaaS as the preferred delivery method for software products, monthly subscriptions for music / video streaming, newspapers, newsletters, podcasts, or physical products, subscriptions are infiltrating nearly every business model.