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Consumer Subscription Software
Production: Unlike subscriptions, in which the consumer pays for content, the production category refers to creators selling their content services to an enterprise customer.
Michael Rothman • All The Ways To Make Money In Media Without Ads
The first wave of media was fueled by cheap audience acquisition from social media companies like Facebook which created BuzzFeed and UpWorth. The second wave is the subscription wave. Consumers want curation, contextualization, and recommendations
Nathan Baschez • Journalism, Subscriptions, and Podcasting with Li Jin and Nathan Baschez
Apple, of course, is one of the most successful versions of this. The company currently has 585m total paid subscribers for its various services, allowing it to earn revenue over the usage cycle rather than from purchase to purchase.
Byrne Hobart • The Diff | Byrne Hobart | Substack
HOWEVER, if consumers are finding a service useful and it becomes a part of their life, retention rates for the second-year approach 80–90% allowing CSS businesses to build extremely profitable cohorts of users that provide years of cash flow.
Eric Crowley • Is Consumer Subscription the Next Software Boom market?
CSS is not revolutionary — the model has been proven before in entertainment. If you think about it, CSS is the next evolution of a cable subscription, where consumers are paying a monthly subscription fee in exchange for a service but ultimately do not own the TV shows or content they viewed. However, unlike cable, consumer subscription software c... See more